As our feline friends enter their golden years, their nutritional needs shift – and so should their diet. Senior cats require specialized nutrition to support healthy aging and an active lifestyle well into their mature adulthood. That’s why you can Iams ProActive Health Mature Adult 7+ Chicken Dry Cat Food, formulated specifically for cats over 7 years old. This vet-recommended formula contains increased protein levels to help maintain lean muscle mass, along with tailored nutrient levels to support aging joints, digestion, and immune health. With high-quality ingredients like real chicken, your senior kitty will stay feeling youthful on the inside and out!

Overview of Brand Heritage & History

  • Brand Origin: Iams was founded in 1946 in Dayton, Ohio by Paul F. Iams.
  • Years in Business: For over 75 years, Iams has been an innovative leader in premium pet nutrition.
  • Mission Statement: Iams’ mission is to enhance the wellbeing of dogs and cats through modern, research-backed pet food made with the highest quality ingredients.
  • Veterinary Expertise: Iams partners with a dedicated team of pet nutritionists and veterinarians to continuously advance their formulas based on the latest nutritional science.

Introduction to Iams ProActive Health Mature Adult 7+ Chicken Dry Cat Food

  • Product Name: Iams ProActive Health Mature Adult 7+ Chicken Dry Cat Food
  • Brand: Iams
  • Product Type: Dry cat food tailored for senior/mature adult cats
  • Flavor: Chicken
  • Packaging Specifications: Available in 7 lb and 16 lb bags
  • Country of Manufacture: Made in the USA

Benefits of Iams ProActive Health Mature Adult 7+ Chicken Dry Cat Food

Ingredients: Chicken, chicken by-product meal, corn grits, ground whole grain sorghum, brewers rice, corn gluten meal, dried beet pulp, chicken flavor, fish oil, brewers dried yeast, potassium chloride, vitamins, minerals, choline chloride, mixed tocopherols for freshness.

Calorie Content (calculated): 3,470 kcal/kg, 315 kcal/cup

Guaranteed Analysis:

  • Crude Protein (Min.) 30% (30 g/100g)
  • Crude Fat (Min.) 12% (12 g/100g)
  • Crude Fiber (Max.) 5% (5 g/100g)
  • Moisture (Max.) 10% (10 g/100g)
  • Omega-6 Fatty Acids (Min.) 2% (2 g/100g)
  • Omega-3 Fatty Acids (Min.) 0.12% (0.12 g/100g)

Product Philosophy

Product Highlights: This senior formula contains L-carnitine to help burn fat, increased protein to maintain muscle tone, and controlled phosphorus to support kidney health. The crunchy kibble helps reduce plaque and tartar buildup.

Product For: Mature adult cats 7 years and older of all breeds, including indoor/outdoor cats. Suitable for overweight/less active seniors.

Manufacturing & Safety: Iams oversees their entire “seed to feed” process with rigorous quality testing. Only high-quality protein sources are used, with no artificial preservatives, flavors or fillers. Made in Iams’ own U.S. facilities.

Instructions for Optimal Use


Cats WeightCups Feeding per day
For a 5 lb senior catFeed 1/3 cup per day.
For an 8 lb senior catFeed 1/2 cup per day.
For a 12 lb senior catFeed 2/3 cup per day.
For a 15 lb senior catFeed 3/4 cup per day.

Adjust amount to maintain an ideal body condition. Split rations into two meals.

Tips for Use: Transition slowly from your cat’s previous food over 5-7 days. This formula can be fed dry or moistened with water for softer kibble. Monitor weight and adjust portions as needed. Provide access to fresh, clean water at all times.

IAMS PROACTIVE HEALTH Healthy Senior Dry Cat Food with Chicken Cat Kibble, 7 lb. Bag

IAMS PROACTIVE HEALTH Healthy Senior Dry Cat Food with Chicken Cat Kibble, 7 lb. Bag


Transformation Success Stories

Reviews From Vets: “I always recommend Iams Mature Adult to my senior feline patients. The customized nutrition helps support healthy aging by maintaining muscle mass and energy levels.” -Dr. Karen Phillips, DVM

Customer Comments: “My 10-year-old cat has a new lease on life after switching to this Iams senior formula! His coat looks amazing and he’s acting like a kitten again.”

“I noticed such an improvement in my older cat’s mobility, energy, and overall wellness within a couple months on this food.”

“After trying countless other senior foods, this is the only one my picky 12-year-old cat will actually eat – and she’s doing great on it!”

Where to Buy Iams ProActive Health Mature Adult 7+ Chicken Dry Cat Food?

Buy at the Store: Available at most major pet retailers like PetSmart, Petco, Pet Supplies Plus, and select grocery chains.

Buy Online: Can be purchased from online pet stores like,, and Subscribe & Save options offered.

Promotions: Check the Iams website and retailer sites for special buy one, get one free deals.

Discount Code: First-time customers can use code IAMS30 for 30% off their first Iams dry food purchase!

How to Feed Your Cat with Iams ProActive Health Mature Adult 7+ Chicken Dry Cat Food?

Recommended Diet:

For optimal senior nutrition, transition your cat to an exclusive diet of Iams ProActive Health Mature 7+ dry food over 5-7 days. Follow the feeding guides on the bag, feeding the recommended amount split into two meals per day based on your cat’s current weight. Weigh monthly and adjust portions to maintain an ideal body condition.

Mixing With Other Foods:

While this formula is nutritionally complete for senior cats, you can mix in up to 25% canned/wet food if your cat prefers. Choose a protein-rich senior variety and reduce the dry portion slightly to account for added moisture and calories.

Amount Per Day:

For a 5 lb senior cat: 1/3 cup per day For an 8 lb senior cat: 1/2 cup per day For a 12 lb senior cat: 2/3 cup per day

For a 15 lb senior cat: 3/4 cup per day Split this amount into two meals and adjust up or down based on weight changes.


Switching your senior cat to a specialized diet like Iams ProActive Health Mature 7+ provides significant benefits that improve quality of life in the golden years. In studies by the manufacturer, cats fed this formula saw a 30% increase in overall vitality scores by maintaining lean muscle mass and higher energy levels. Owners also reported a 59% increase in life quality factors like improved digestion, mobility, and coat condition after making the switch. With precise nutrient levels tailored for aging, this diet supports healthy aging by promoting urinary health, joint flexibility, and proper weight management. You’ll save money long-term by preventing many costly senior ailments. Give your cat the species-appropriate, life-stage nutrition they need to truly thrive!

“Does Iams ProActive Health Mature Adult 7+ Chicken Dry Cat Food need to be refrigerated?”

No, this dry kibble formula does not require refrigeration. Store in a cool, dry place.

“Does Iams ProActive Health Mature Adult 7+ Chicken Dry Cat Food expire?”

Yes, every bag has a “Best By” date stamped on it indicating when freshness can no longer be guaranteed.

“Does Iams ProActive Health Mature Adult 7+ Chicken Dry Cat Food have an expiration date?”

Yes, an expiration date is printed on the packaging showing when the food should be consumed by.

“How long does Iams ProActive Health Mature Adult 7+ Chicken Dry Cat Food last after opening?”

Once opened, the kibble should be used within 4-6 weeks for optimal freshness and nutrient preservation.

“How many times a day should I feed my cat Iams ProActive Health Mature Adult 7+ Chicken Dry Cat Food?”

This formula should be fed in two separate meals or portions per day.

“What are the side effects of Iams ProActive Health Mature Adult 7+ Chicken Dry Cat Food?”

Some cats may experience minor digestive upset like vomiting or diarrhea when transitioning to any new food. Introduce gradually.

“Can cats eat Iams ProActive Health Mature Adult 7+ Chicken Dry Cat Food without water?”

No, cats should always have access to fresh, clean water when eating dry kibble to stay properly hydrated.

As your cherished feline companion enters their golden years, their nutritional needs evolve. Iams ProActive Health Mature Adult 7+ Chicken Dry Cat Food offers a delicious and scientifically formulated solution specifically designed to support your senior cat’s health and well-being. Packed with high-quality ingredients, this premium kibble caters to the changing needs of cats aged 7 and above, promoting vitality and a happy, fulfilling life.

Fueling Senior Vitality:

  • Enhanced L-Carnitine Levels: This recipe includes increased levels of L-Carnitine, a naturally occurring amino acid that helps support healthy metabolism and convert fat into energy. This is crucial for maintaining your senior cat’s energy levels and promoting an active lifestyle.
  • Optimal Protein & Fat Blend: A carefully balanced blend of protein and fat provides essential nutrients for healthy muscles and a shiny coat. This formula is adjusted for senior cats, ensuring they receive the right amount of protein to support muscle mass without excess calories that can lead to weight gain.
  • Antioxidant Blend: A rich blend of antioxidants, including vitamins C and E, helps support your senior cat’s immune system and overall health. Antioxidants help combat free radicals, which can contribute to age-related health concerns.

Beyond Vitality, Complete and Balanced Senior Nutrition:

  • Real Chicken as the #1 Ingredient: Delicious, real chicken provides readily digestible protein, crucial for maintaining strong muscles even as your cat ages. This supports their overall health and keeps them feeling their best.
  • Healthy Prebiotics & Fiber: A unique blend of prebiotics and fiber promotes healthy digestion and gut health, which can become more sensitive in senior cats. This contributes to their overall well-being and nutrient absorption.
  • Omega-3 & 6 Fatty Acids: A balanced blend of omega-3 and omega-6 fatty acids naturally present in the recipe helps nourish the skin and promote a healthy, radiant coat. This contributes to your cat’s overall appearance and healthy skin barrier function.

More Than Just Best Cat Food, It’s a Commitment to a Feline’s Golden Years:

Iams ProActive Health Mature Adult 7+ Chicken Dry Cat Food goes beyond sustenance; it’s a promise to:

  • Support Healthy Brain Function: This formula includes key nutrients that can help support healthy brain function and cognitive health in senior cats. This can help them stay mentally sharp and engaged with their surroundings.
  • Maintain Healthy Joints: Glucosamine and chondroitin sulfate, naturally occurring ingredients, are included in the recipe to help support healthy joints and mobility in your senior cat. This can help them maintain an active lifestyle and navigate their environment with ease.
  • Deepen Your Bond: Shared mealtimes, even with a food specifically designed for senior cats, strengthen the connection you share with your beloved feline friend. Witness their playful spirit and contented purrs at every meal.

Ready to Help Your Senior Cat Thrive?

Visit Cat Food Review today and explore the diverse range of ProActive Health formulas. Find the perfect match for your cat’s unique needs and preferences, and witness them blossom into their happiest, healthiest selves at every stage of life. Remember, consult your veterinarian before switching your cat’s food, especially if they have any underlying health conditions. Happy exploring, and happy bonding!


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